Online Sales and Marketing Requirements
ONLINE SALES AND MARKETING REQUIREMENTS
for the United Kingdom
Effective Date: 1st August 2025
Due to the growth of online sales in recent years and the potential for brand-damaging content and low-quality distribution and in an effort to protect the brand image and the quality of the distribution of the Wiley’s Finest family of brands (i.e., “Wiley’s Finest” including the sub-brands: Wiley’s Finest Wild Alaskan Fish Oil, Wiley’s Finest Nutriment Plus, and Wiley’s Finest Plant Powered Nutrition, collectively referred as “Wiley’s Finest Brands”), WILEY’S FINEST UK LIMITED, incorporated and registered in England with company number 09021594 whose registered office is at Omega House, Cornford Road, Blackpool, England, FY4 4QQ (“Wiley’s Finest” and “we”, as the context requires) has decided to implement these Online Sales and Marketing Requirements (the “Online Marketing Requirements”).
Overview
Any orders of Wiley’s Finest Brands products (“Products”) are accepted and delivered by us subject to acceptance of compliance with these Online Marketing Requirements. The Online Marketing Requirements apply to our direct trade customers (“Customers”). Our Customers are legally required to share these Online Marketing Requirements when they sell our Products to business-to-business (B2B) customers (“B2B-Customers”). This is also a requirement under our updated General Terms and Conditions, which took effect on 1st August 2025. For the avoidance of doubt, these Online Marketing Requirements apply as well to orders submitted by such B2B-Customers to our Customers.
The Online Marketing Requirements will apply in addition to any other terms or agreements between Customers and us, or between Customers and their B2B-Customers. Customers and their B2B-Customers are together referred to as “Resellers” or “you”, as the context requires.
As of 1st August 2025, any orders of Products are accepted based on the understanding that you and/or your B2B-Customers have accepted the Online Marketing Requirements and agree to be legally bound by them.
General Obligations
Provided that you comply with the Online Marketing Requirements, you may feature, sell or promote our Products online via your own website and social media channel, including where such sales are generated through permitted forms of online advertising (e.g. online display, search and social media advertising).
You are not permitted to sell our Products on a third-party online marketplace, unless expressly authorized by us in writing.
You may not sell the Products to customers located outside of the United Kingdom.
When selling to B2B-Customers you have to ensure that they are aware of and agree to comply with the territorial and third-party online marketplace sales restrictions.
You shall ensure that the look and feel of any website and/or social media channel, and Wiley’s Finest specific advertising, promotional, and marketing materials comply with the branding guidelines issued by us from time to time.
You must not present our brands and Products in a detrimental or denigrating way or in any way that could create confusion with other brands or similar products in the consumers’ perception.
You may only use images and information (e.g. Product details, descriptions, suggestion for the use of the Products overall information on the brands, or other similar information) related to the Products as provided by us and must follow our brand guidelines.
You may not edit any images and copy provided by us related to the Products without our written approval or as not permitted by any agreement between you and us.
If you receive our written consent and chose to edit any images or materials provided by us related to the Products then you must ensure that the edited materials comply with these Online Marketing Requirements. We reserve the right to ask for removal of any brand damaging or otherwise non-compliant use of marketing materials including images and descriptions of our Products and/or our trade marks and brand names, and you agree to comply with such request without undue delay and at your own cost.
You agree to uphold our brand image by complying with all marketing and promotional guidelines issued by us from time to time.
You are overall responsible for all the content published and promoted on your website or social media channels.
If you receive a complaint in relation to the images and/or information you have published concerning the Products, it is your responsibility to take adequate action in consultation with us and to execute immediate changes where required to prevent damage to either party.
We reserve the right to require removal of any online advertisement or promotion in connection with our Products and/or our trade marks which create the risk of damaging the brand image or which may have any other detrimental effects on our brands or the Products.
Website
You shall ensure that your website is not perceived as being owned and operated by us. Your logo needs to be prominently visible, indicating that you are a reseller/retailer of the Products and not the brand owner.
You may not register, buy and/or use any domain/URL containing the name of any of Wiley’s Finest Brands or any of the Products or similar word or phrase.
Social Media
You are allowed to publish content related to Wiley’s Finest in your social media channels for the purposes of promoting your website, as long as it is clear that you are a reseller or retailer of the Products, not the brand owner.
Unless otherwise agreed by us and to the extent you follow any restrictions or guidelines imposed by us, you may not have any social media profiles solely dedicated to Wiley’s Finest or individual Products.
You may not publish any content that denigrates or otherwise damages, or risk damaging, our Wiley’s Finest Brands and you shall monitor your social media channels for any such content that may be posted by others.
You may not respond to incoming customer inquiries in our name.
Enforcement
The obligations contained in the Online Marketing Requirements as well as any claims arising from them are to our benefit as they intend to protect our brands. We can directly enforce the Online Marketing Requirements against you as well as against your B2B-Customers. We may ask you for your assistance with the enforcement of the Online Marketing Requirements with your B2B-Customers. For the avoidance of doubt, notwithstanding our right to directly enforce these terms against your B2B-Customers, we have no liability to any B2B-Customer under the agreement/contract between the B2B Customer and you.
In case we have a reasoned suspicion that specific B2B-Customers are not complying with the Online Marketing Requirements, if requested by us, you shall promptly provide us with such information as is strictly necessary to identify non-compliant B2B-Customers and their sources (including but not limited to company name and main business addresses of your B2B-Customers buying the Products, the type of the Products sold and volumes thereof) and to enforce the obligation on such B2B-Customers. Information provided by you for this purpose will be used by us for the limited scope of investigating potential violations of the Online Marketing Requirements and enforcing compliance with the Online Marketing Requirements.
Law and Jurisdiction
The Online Marketing Requirements are governed by the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction to settle any dispute or claim arising from the Online Marketing Requirements. However, this shall not prevent us from bringing a claim against a B2B-Customer in another jurisdiction’s courts.